By Patrick A. Horton, PhD © 
(Projected Publishing - Spring 2012)   (PDF Contents & Working Excerpt)

This unique and paradigm shifting book is based on long-running Story Coach - Practical Magic presentations, workshops, and seminars with the same intuitive yet powerful perspectives and steps to divining the life in story and defining the story in life for writers, screenwriters, speakers, and all media professionals.

It similarly retains the practical focus of the live events on story-as-strategic-scenario for other arenas of life, creativity, and commerce - especially for those interested in the powerfully effective synergistic potentials in converging story, media, and social entrepreneurship for efficient personal, organizational, and applied social change. 

Most broadly, it speaks to all those who simply seek to find and express their own true voice and/or make a difference and, in so doing, master and take charge of their lives as stories-in-the-making in which they can play an infinitely greater role as author and guide. Ultimately it demonstrates how this is also the real secret to succeeding in, influencing, and ultimately shaping the media industry itself. 

In many ways, this book is not so much about changing the language of how we talk about and create story and successful endeavors in the media industry and elsewhere so much as it is a large step toward creating one. As the seminar tag line goes, it won't just change the way you work, it will change the way you live.

Change the stories people tell about themselves...
...You change in an instant who they are and can become.

Change the stories people tell about their universe and about others...
... and you change the world.
                                                                                 Patrick A. Horton, PhD / The Story Coach

Writers and all allied professionals throughout the entertainment & media industries can develop stories to capture and move audiences in ways many did not know were possible - while enhancing the collaborative process from concept to completion and successful release.

Studios, networks, and production companies can capture, develop, and successfully market the best material possible while drastically cutting investments on ineffective to misguided story and project development - with far more profitable and consistent results.

Speakers, consultants, and corporate planners can discover means to develop missions with vision and visions with mission that hit the ground running and draw in the most resistant players as active creative participants.

Advertisers, PR, and marketing -  communications professionals can better integrate corporate/product missions, branding, and product promotion/delivery for themselves and their clients.

Teachers, clinicians, and change agents of all kinds can discover a new language, tools, and authentic possibilities for healing, creativity, and taking charge of change.

Individuals can shed ways of engaging the world that create limitations or even prisons for them, and take charge of their lives as stories-in-process in which they are the key author and guide.

 (PDF Contents & Working Excerpt)

IDEAL FOR: Actors | Agents & Managers | Writers, Screenwriters, & Journalists
Narrative & Documentary Filmmakers | Producers, Directors, & Development Execs
Media, Marketing, & Communications Professionals | Public & Professional Speakers
Corporate Executives | Social Entrepreneurs & Change Agents of all kinds
 Potential Financiers & Investors | Everyday Heroes & Public at Large

"Patrick Horton will get you to the best story you can tell!  

For film students and industry professionals alike, he is uncannily able to cut through all the confusions and obstacles that plague the rest of us struggling to tell stories in film. 

I have seen him work with people immobilized by projects for months and years and set them on track within minutes. The epiphanies are brought about with humor, gentleness, and ease. 

All the technical expertise in the world is for naught, without the basis of a good story, powerfully told. And in this business, you are not only selling your story, you are always selling yourself. Patrick Horton gives you the tools to do all this in a way that is original, fun and inspiring."

Gabrielle Kelly,
Film Producer, Industry Consultant,
Production Faculty LA Film School, UCLA Extension and others.