This particular service came
into being in working specifically with actors, directors, and producers who bring to
their projects a great facility to do their part if the script is
ready but who may not be able to identify or adequately address problems in scripts that are
lacking. It also addresses how to clarify and communicate their wants effectively with writers who do
not fully understand their needs or are not reaching project potential
on their own..
It begins with reading a
completed or in progress script/manuscript or strategic plan / mission
statement to break it down and first to see what is there and not there, and then proceeds to determine what could be
brought to life and/or improved. It is particularly
useful for actors, directors, producers, and development executives who may be
great at executing a solid script or project plan, but may not be as adept at determining what is wrong or
missing with a less than stellar work.
This approach not only
identifies what is weak or missing, but divines what is possible and how to get there in a language
that addresses the respective needs of the different collaborators
involved. This vastly exceeds what is normally offered by standard script analysts and
much more thoroughly addresses what is there and not there on the page in the project's
potential for translating into viable performance, product, and marketing potential. When
substantial changes are needed, they are identified in detail along with guidance on how
to get there.