Chapter One
Before We Begin: 
The Medium Is The Messenger
    The Call To Story
    Why Projects Fail
    A Preview To Possibility

Chapter Two
What EVERYONE Should Know: 
The Litmus Tests Of Story
    Welcome To The Sandbox
    Cutting The Gordian Knot
    The Storyteller's Mantra

Chapter Three
Beginning At The Beginning:
Act 0 & The Power Of Understructure
   Character
   Context
   Challenge
   Change
   Conflict
   Confrontation
   Crisis
   Choice

Chapter Four
Mapping Your Mind - Mining For Gold:
The Story of Transformation & 
The Transformation Of Story
   Creating An Image
   Establishing The Universe
   Rocking The World
   Stuff Happens
   Beyond The Comfort Zone
   When All Else Fails
   Transformation Please

Chapter Five
Act 0 Revisited:
Characters With Voices – 
Characters Who Write Themselves
   A Curse On Heroes & Archetypes
   Meeting The Opposition & Cooptisition
   Colleagues & Collaborators
   Confounders & Contagonists
   Resonance & Reverberations
   Meet the Committee

Chapter Six
Writing Is Rewriting:
Getting It Written – Getting It Right
   The Spew Draft
   The Re-Do Drafts
   A Little Polish Please

Chapter Seven
Practical Magic At Play:
Applications For Alternate Arenas
   Film & Fiction
   Documentaries & Non-Fiction
   Reality Programming & Journalism
   Live Presentations & Facilitation
   Clinical Settings & Therapy

Chapter Eight
Completing The Circle:
Packaging The Promotion - Promoting The Package
   Assessing the Story
   Knowing Your Audiences
   Keys To Building A Dream Team
   Leaving Your Audience Wanting More

Chapter Nine
Completing the Journey:
Critical Choices - Critical Paths
   The Call To Greatness
   The Call To Action
   The Call To Lead

Epilogue 
Telling Stories - Selling Lies: 
The Truth (and lies) About Success in Hollywood
   Three Great Lies
   A Very Simple Plan
   Redefining The Game