This form of private or
semi-private coaching / consultation reverses the process of standard
script breakdown or analysis in that it often begins as early in the
creative process as possible (sometimes before there
is a script at all(, and/or often before reading any script in progress.
Unlike standard script
analysis or doctoring that seeks to enhance or repair what is on the page, this process
centers on the creative process itself and divining what the author is after and what is
possible rather than on story mechanics and editing. It can produce stunning results in
less time that exceed all expectations and often releases material in
minutes or hours that the client otherwise would take up to years to
formulate or discover if ever.
This applies equally to
manuscripts, screenplays, training packets or presentation tapes, mission statements, and
other business plans or proposals. It helps creators in any role or stage of the
creative / commercial processes or continuum in divining and defining their vision - the
earlier, the better - and communicating that vision to others.
This applies to anyone in
the creative and commercial chain who have just the beginnings of a vision they wish to
create from scratch or who have a project they must find a way to make work. In all cases,
the goal is to draw out a project's most resonant and potent form possible to bring the
project to fruition and in front of an audience.
With the above completed and
solidly in hand, it is then possible to create the best presentations, pitches, and
promotional strategies possible with a full understanding of the project and its target
audiences as well as how to translate that into clear concepts and marketing campaigns.