There are three general forms of story, mission, or project coaching
and consultation services available. In all
cases, the earlier they are used in the combined continuum of the creative and commercial process the
better. The more they are used to support the needs and empower the
overall contributions of all the collaborative players involved the
better. This is true regardless of the medium, arena, and/or the roles
or level of expertise of the people or organizations involved. They
include:
Unlike other services that
provide assessments or notes on what is already completed after the
fact that clients may or may not know how to
implement (and generally are receiving too late in the process), these procedures walk writers,
filmmakers, project managers through steps needed fully tap a
project's potential power and move efficiently from concept to
completion and completed promotion. There is little point to helping
clients fine tune the 10% of a project's potential they may have
managed to capture, as is usually the case, when the real power and
potential of the project are left untapped, unfulfilled, and
un-addressed. There is still less point to giving critiques or
assessments that the client then has to learn how to translate into
action to be able to apply.
These
services uniquely allow clients to begin with an almost unprecedented
understanding of and handle on their material and project before they
even begin, rather than leave them fumbling lost or stuck at the
surface trying to find it. They enable clients to execute the project
they could have created fully and efficiently rather than just trying to fix or patch the one
they managed to find their way through. The result is the creatively
successful and commercially viable project you were really
after, will know how to promote, and is truly ready to represent you and be read.
Best of all, they address the creative and commercial processes with
an understanding of both the very private and very
collaborative processes involved in a language and set of integrated
paradigms that address the contributions and needs of all.
While many clients find one
initial session adequate for the leap or breakthrough they are seeking in their life,
work, and specific project, some will utilize multiple session packages to guide them
through capturing their vision in ways that will powerfully and deeply move identified
target audiences and create viable strategies for promotion.
Of special value, these
services can be provided in preparation for and to debrief after specific presentations,
meetings, pitches, auditions, etc. to create the most effective impact and best learning
experience from them. This reflects the reality that these encounters are themselves
living stories in the making. This specific application of coaching services fits
particularly well within the broader life and career "story" planning so
fundamental and powerfully effective for many clients.
